MAPIC Digital Content Unveiled

Paris, 15 October 2020 – MAPIC Digital, the new online platform devoted to clients of MAPIC and LeisurUp, today unveils some of the services available to the international retail property, retail and leisure community.
Starting on November 2, retailers, retail property and leisure professionals from all over the world will be able to meet on line via the new MAPIC Digital platform. The MAPIC Digital platform remains open for catch up sessions and much more until December 31.
Nathalie Depetro, MAPIC Director says “Innovation, leisure and new forms of retailing will be at the centre of discussions at MAPIC Digital, which will stage recorded conferences starting November 2 and live conferences on November 17 and 18. We will be adding new features in the days to come, so we encourage people to keep in touch with the”
A more compact format for high-level sessions
MAPIC Digital will offer a compact conference programme of some 20 sessions featuring high-level speakers (mayors, CEOs, senior executives, etc.). Entitled “Embracing collaborative retail: ready to change the rules?” this programme will be freely accessible to all on the platform and will focus on three key topics:
1. Cities and mixed use. To attract consumers, cities must offer an attractive experience by positioning themselves as a genuine “destination” combining shopping, restaurants, leisure activities, offices and hotels. It’s the 15-minute city that includes concepts such as proximity, short routes, local and sustainable commerce.
The speakers on this theme come from such destinations as Area15 (United States), a shopping complex in Las Vegas offering mainly entertainment and immersive activities, and Time Out Market (Portugal). A session will also be dedicated to the French market and the requalification of suburban areas, plus a session on the Italian commercial landscape.
Outlets are also evolving towards mixed-use leisure spaces. Generally built outdoors, their format fits very well with current developments and the integration of catering and leisure spaces. Dedicated conference sessions include the participation of TORG (United States) and Salomon (France).
2. Phygital is the new commercial standard that corresponds perfectly to new-style consumers. Collaboration and innovation are the key words – collaboration between all stakeholders in retail property but also by combining sales techniques, and innovation across the entire value chain, whether technological or societal, leading to more sustainability, improved customer knowledge, reduced costs, and increased traffic.
While no retailer can do without an e-commerce site today, DNVBs (Digital Native Vertical Brands created online, such as Sézane, Glossier, and Everlane) are increasingly looking for a real-world storefront.
This topic will be discussed during the conference on “Think physical retail, think different” with Michele MOLON, EVP Omnichannel & Member of the Management Board, Swarovski (Austria), Carsten KELLER, Vice President for Direct-to-Consumer, Zalando (Germany) and Benjamin CALLEJA, CEO & Founder, Livit Design (Spain).
3. Food service and leisure play a central role in enriching and extending the visitor experience in shopping malls and living spaces. Sporting activities, branded events, games, and cultural activities are all good ways to help consumers engage with an experience they could not have at home.
Among the companies that will be speaking on this topic: The Smurfs (Belgium), Bisounours (United States), UCPA (France), Extreme International (United Kingdom), Unlimited Snow (Netherlands), Wave Surfers (Belgium), Magnicity (France), and Zamperla (Italy).
Note to Editors: MAPIC Digital means
  • Conferences: a dozen live sessions over two days (Nov. 17-18), exclusive pre-recorded sessions available as soon as the platform opens (Nov. 2) and all conferences available for replay until December 31, 2020.
  • Connecting: digital tools will simplify contact-making between participants (matchmaking, online database, brand guide).
  • Content: exclusive content produced by and/or for MAPIC and curated content providing in-depth information on the sector, giving professionals food for thought about bouncing back (white papers, reports, infographics, etc.). MAPIC will also offer quarterly reports in partnership with XERFI for each market sector.
More information about MAPIC Digital and the conference programme on the site.
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About Reed MIDEM – Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIPJUNIOR in Cannes, MIP China in Hangzhou and MIP Cancun in Mexico for the television and digital content industries; MIDEM in Cannes for music professionals; Esports BAR in Cannes and in Miami for the esports business; MIPIM in Cannes, MIPIM Asia Summit in Hong Kong SAR, Propel by MIPIM – NYC in partnership with MetaProp, Propel by MIPIM – Paris and Propel by MIPIM – Hong Kong for the tech and real estate industry; MAPIC and LeisurUp in Cannes, MAPIC Russia in Moscow, MAPIC Italy and The Happetite in Milan, and MAPIC India in Mumbai for the retail real estate sector.
About Reed Exhibitions – Reed Exhibitions is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 500 events in almost 30 countries across 43 industry sectors, attracting more than 7 million participants. 
Our events, organised by 35 global offices, leverage industry expertise, large data sets and technology to enable our customers to generate billions of dollars of revenues for the economic development of local markets and national economies around the world. Reed Exhibitions is part of RELX, a global provider of information and analytics for professional and business customers across industries.