MAPIC 2021 returns to Cannes in November
Exclusive preview on May 5, 2021

Paris, April 28, 2021 – MAPIC 2021 will be back at the Palais des Festivals in Cannes with slightly different dates than usual: this year’s event will take place from Tuesday, 30 November to Thursday, 2 December. MAPIC 2021 will be the first international industry meeting to be held face-to-face, giving professionals in the retail, F&B and leisure industry the first opportunity to get back together since the pandemic erupted.
On these same dates, MAPIC will also be holding LeisurUp, the global event dedicated to the location based entertainment industry, and The Happetite, the international event dedicated to multi-site restaurant operators.
The global pandemic has helped highlight a number of industry trends: e-commerce continues to grow, the retail mix is evolving, and physical sales outlets are being transformed into experience spaces. The digital revolution has underlined the critical importance of the human factor, of social interaction and emotions, which are becoming an essential component in creating new experiences in lifestyle destinations.
This is why the theme of MAPIC 2021 will be “People and Places: a New Chapter” and its conference programme will focus on four main topics:
  • People & socialisation
  • The new consumer
  • Placemaking
  • Innovation
“Today, like office and residential property, retail – together with leisure and culture – have become pillars of development for cities because they are authentic vectors of attractiveness. Indeed, city dwellers are now looking for both proximity to services and a richer mix of uses. Mayors are more involved than ever in retail development projects, and MAPIC will give them an opportunity to express their needs to retail real estate professionals,” explains Nathalie Depetro, Director of MAPIC.
MAPIC is going multi-channel, and in addition to the physical event in Cannes, it will provide a digital platform to support and serve the international community of retail, brand and leisure property professionals, both remotely and throughout the year. This platform will feature a series of exclusive digital events in the coming months as well as publishing white papers and other industry content.
The platform will be accessible from mid-May on the website, but you can already find out about the programme of conferences and events on the website.
More information on
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About Reed MIDEM – Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIPJUNIOR in Cannes, MIP China in Hangzhou and MIP Cancun in Mexico for the television and digital content industries; MIDEM in Cannes for music professionals; Esports BAR in Cannes and in Miami for the esports business; MIPIM in Cannes, MIPIM Asia Summit in Hong Kong SAR, Propel by MIPIM-NYC in partnership with MetaProp, Propel by MIPIM-Paris and Propel by MIPIM-Hong Kong for the tech and real estate industry; MAPIC and LeisurUp in Cannes, MAPIC Russia in Moscow, MAPIC Italy and The Happetite in Milan, and MAPIC India in Mumbai for the retail real estate sector.
About Reed Exhibitions GlobalReed Exhibitions is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors, attracting more than 7 million participants. Our events leverage industry expertise, large data sets and technology to enable our customers to connect face-to-face or digitally and generate billions of dollars of revenues for the economic development of local markets and national economies around the world.   Reed Exhibitions is part of RELX, a global provider of information-based analytics for professional and business customers.