Don’t miss MAPIC 2021 next November!
Exclusive preview on June 3rd, 2021

Paris, May 27, 2021 – MAPIC 2021 will be back at the Palais des Festivals in Cannes with slightly different dates than usual: this year’s event will take place from Tuesday, 30 November to Thursday, 2 December. MAPIC 2021 will be the first international industry meeting to be held face-to-face, giving professionals in the retail, F&B and leisure industries the first opportunity to get back together since the pandemic erupted.
On these same dates, MAPIC will also be holding LeisurUp, the global event dedicated to the location based entertainment industry, and The Happetite, the international event dedicated to multi-site restaurant operators.
To launch the 2021 edition, MAPIC is organising an exclusive digital event to be held on Thursday 3rd June at 3.00 PM (CEST).
This event will give a highlight of MAPIC 2021 and of its main theme « People and Places : a New Chapter ». It will also be an opportunity to discuss place making in rethinking lifestyle destinations and how to embrace the new customers’ expectations for experience, sustainability & humanity. Speakers include:
  • Samantha Etienne, CEO, Sephora Collection
  • Nicolas de Villiers, President, Puy du Fou
  • Charles Read, Managing Director, Blooloop
  • Dan Innes, Founder, Innesco
  • Nathalie Depetro, MAPIC Director
This event will be open to all and livestreamed on the brand new MAPIC Digital platform.
You must be registered to MAPIC Digital to attend this event. If you are not yet registered, register in 2 minutes, fill in your profile and then add the event to your schedule.
The full programme of MAPIC events is available here.
MAPIC is going multi-channel, and in addition to the physical event in Cannes, it will provide a digital platform to support and serve the international community of retail, brand and leisure property professionals, both remotely and throughout the year. This platform will feature a series of exclusive digital events in the coming months as well as publishing white papers and other industry content.
The MAPIC Digital platform is now open. More information on the website.
More information on
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About Reed MIDEM – Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIPJUNIOR in Cannes, MIP China in Hangzhou and MIP Cancun in Mexico for the television and digital content industries; MIDEM in Cannes for music professionals; Esports BAR in Cannes and in Miami for the esports business; MIPIM in Cannes, MIPIM Asia Summit in Hong Kong SAR, Propel by MIPIM-NYC in partnership with MetaProp, Propel by MIPIM-Paris and Propel by MIPIM-Hong Kong for the tech and real estate industry; MAPIC and LeisurUp in Cannes, MAPIC Russia in Moscow, MAPIC Italy and The Happetite in Milan, and MAPIC India in Mumbai for the retail real estate sector.
About Reed Exhibitions GlobalReed Exhibitions is a leading global events business. It combines face-to-face with data and digital tools to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors, attracting more than 7 million participants. Our events leverage industry expertise, large data sets and technology to enable our customers to connect face-to-face or digitally and generate billions of dollars of revenues for the economic development of local markets and national economies around the world.   Reed Exhibitions is part of RELX, a global provider of information-based analytics for professional and business customers.