Alibaba, China’s e-commerce giant, attends MAPIC 2017

Sébastien Badault, CEO of Alibaba France, will give a keynote speech 
at the retail real estate market 

Paris, October 16, 2017 – MAPIC, the world’s leading retail real estate market today announces that China’s giant e-commerce group, Alibaba, will attend the event and deliver a keynote address to MAPIC delegates.

Sébastien Badault, CEO of Alibaba France, will host a MAPIC keynote on the evolution of e-commerce, on Wednesday, November 15 at 9.00am. Currently involved in a strategic move to grow its business internationally, Alibaba is one of the world’s seven largest technology companies behind Apple, Microsoft, Google, Amazon, Facebook and Tecent and is valued at $470 billion. 

With physical store retailers heading online, internet-based brands moving into bricks and mortar, consumers navigating between the online and offline shopping experience and an increasing use of Big Data in the retail sector, retail strategies are evolving rapidly. Industry observers say that China has become a showcase for future retailing and that Alibaba is a pioneer with its ‘New Retail’ programme.

Sébastien Badault will outline his vision of the future of retail at MAPIC this year. Sébastien Badault, who previously worked at Amazon and Google and took over the management of Alibaba France in December 2015, is responsible for developing the presence of the Chinese e-commerce giant in France.

Franck Laizet, partner at McKinsey & Company, will kick off the conference session entitled “reimainging retail in the 21st century.” Drawing from McKinsey’s recent research, Franck will highlight the biggest trends evolving consumer behavior and what it means for real estate.

Check out the complete conference programme 

About Reed MIDEM: 
Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIPJUNIOR in Cannes, MIP China in Hangzhou and MIP Cancun in Mexico for the television and digital content industries; MIDEM in Cannes for music professionals; Esports BAR in Cannes and in Miami for the esports business; MIPIM in Cannes, MIPIM UK in London, MIPIM Asia Summit in Hong Kong and MIPIM PropTech Summit in New York for the real estate industry; MAPIC in Cannes, MAPIC Russia in Moscow, MAPIC Italy in Milan, MAPIC China Summit in Shanghai and IRF brought by MAPIC in Mumbai for the retail real estate sector. www.reedmidem.com

About Reed Exhibitions: 
Reed Exhibitions is the world’s leading events organiser, with over 500 events in over 30 countries. In 2016 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 38 fully staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of RELX Group, a global provider of information and analytics for professional and business customers across industries. www.reedexpo.com