TOP-TRENDING RETAIL BRANDS AT MAPIC
Personalisation, sharing and buying experience

Paris, September 21, 2016 – MAPIC 2016 will unveil a selection of new retailer brands whose concepts are riding the current retail trends. In ready-to-wear, food & beverage and retailtainment, the watchwords today are personalising, sharing and buying experience.

Browse the retailer catalogue and discover a selection of these retailers attending MAPIC for the first time to seek out international developers.

Organised by Reed MIDEM, the International Retail Real Estate Market will be held in Cannes from 16 to 18 November.

In food & beverage, there is considerable enthusiasm for innovative culinary experiences such as the French ice cream-maker iceRoll, which prepares unique ice cream rolls using a plate cooled to -30°C. And there are always plenty of mono-product retailers such as Gagao, a Strasbourg cacaoteria where chocolate is very much the star, and Blinerie, a blini specialist that will offer tasting sessions in the new Food Court located in front of the Palais des Festivals.

In ready-to-wear, fashion is now about personalising and DIY. Consumers today don’t simply want to buy a garment – they want to join in the production and personalise it differently from their friends and neighbours. Studiomazé is a young French brand that offers three lines in clothes, each associated with a special degree of creativity: the ready-to-go, the ready-to-adapt and the ready-to-create. In a similar vein, Cabaïa develops pop up stores offering a unique product at set prices: a bonnet with three pompons that can be interchanged using magnetic clips. Another innovative concept that will be showcased at MAPIC comes from the Italian brand DressYouCan that offers high-end, ready-to-wear rentals so that users can access a luxury wardrobe at affordable prices for one evening.

For several years, renowned French retailer Kiabi has been actively repositioning the brand, which aims to reinvest in its presence in shopping malls and to strengthen its international development. Kiabi will be presenting a showroom of over 600 m² (a first for MAPIC) which will unveil to MAPIC participants the innovations of its latest concept store.

Alongside the new brands this year, MAPIC attendees will also be able to meet such industry giants from previous events, including Primark, Inditex, H&M, Adidas Group, Printemps, Burberry, Dolce & Gabbana, Tesco, Marks & Spencer, Monoprix, Hema, Subway and Five Guys.

Click here to see the selection of new retailers attending MAPIC 2016.

About Reed MIDEM:
Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIP CANCUN and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM UK, and MIPIM Japan for the real estate industry and MAPIC, Retail Real Estate Market brought by MAPIC in Shanghai and MAPIC Italy in Milan for the retail real estate sector.

About Reed Exhibitions
Reed MIDEM is a division of Reed Exhibitions, the world’s leading event organiser, with over 500 events in 43 countries. In 2015 Reed brought together over seven million active professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully-staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions and analytics for professional and business customers across industries. www.reedexpo.com