MAPIC 2016 PROGRAMME HIGHLIGHTS – SEE WHAT’S IN STORE!

Paris, November 8, 2016 – With the 22nd edition of MAPIC- the global retail real estate market – just weeks away, please see below a selection of those not to miss events and conference sessions that are set to be the talk of the Palais des Festivals in Cannes.

Welcome Reception 
Tuesday 15 November 19:30 – Majestic Hotel

MAPIC invites you to a welcome reception to break the ice and network with all delegates! Open to all participants wearing their badge. 

The O2O Experience – Welcome to my phygital world 
Wednesday 16 November 10:00-11:00, Room 1

The key conference session on O2O which will debate questions such as: What are the best digital solutions to increase traffic, business and revenues? Are pure players dead? How to integrate physical commerce into your 360° strategy? How do brands and pure players create the best physical experience to enchant their customers’ journey? 

Speakers: Charlie Farr, Property Acquisitions Manager – Special Projects, Deliveroo ; François Loviton, Director of Retail France, Google France, Wojciech Grendzinski, Vice President and Sales Director, IMS, Edouard Detaille, President, FCE; Brian Kean, Head of Communications & Chief International Officer, Ulmart ; Manuela Calhau, Director, Mkt, Mall Activation, Innovation Europe & New Markets, Sonae Sierra.

Nowadays, the frontier between online & offline gets blurry: for instance, consumers search online before buying in store or compare prices with their mobile in physical stores. Google is closely collaborating with retailers and partners around the globe to develop online to store and omnichannel retailing solutions. Together with Mapic, we share the common objective to promote a seamless shopping experience for customers in an omnichannel world.” Cyril Grira, Industry Head Retail, Google and Emmanuel Begerem, Head of Channel Partnerships, Google

USA – Click to brick & innovative retail: be connected to the new American dream!
Wednesday 16 November 12:00-13:00, Room 1

The conference will look at O2O from the US market perspective. The panel will discuss about the retail real estate revolution with questions such as: how reinventing shopping centres? New York City: one of the strongest retail destinations in the world – what about the other American cities. 

Speakers: Patrick McIntyre, Director of Global Retail, MARS; Darren Williams, Country Director, T2 Tea; Naveen Jaggi, President Retail Brokerage and Retail Capital Markets, JLL; Matthew Greenwell, Director, Storefront; Meghan Kruger, Vice President, Acadia Realty Trust ; David Zoba, Chairman, Global Retail Leasing Board, JLL.

MAPIC is an exciting opportunity for retailers, along with key market influencers, to meet and discuss our industry. I am enthusiastic to be a part of the US panel this year, because it is important for us to acknowledge the seismic shifts happening in retail today. It is also a great opportunity for us to create win-win relationships and address dynamic retail and consumer trends together.” Patrick McIntyre, Director of Global Retail, MARS

Food & Beverage: Savoring in vogue Italian food & beverage experiences 
Wednesday 16 November 12:30-13-45, Room 2

From snacking to gourmet dining, from street food to food courts: Italian case studies & concepts. Aromas & flavors to reinvent the shopping experience and increase shopping centre success. The Italian way of life abroad: find the best concept to create an authentic dining experience!

Speakers: Ezio Balarini, Group Chief Marketing Officer, Autogrill; Vincenzo Ferrieri, Owner, Cioccolatitaliani; Mario Pascucci, CEO, Caffè Pascucci; Gianandrea Gropplero Di Troppenburg, Development Manager, Cigierre ; Jonathan Doughty, Head of EMEA, JLL Foodservice Consulting; Andrea Aiello, Editor-in-chief, retail&food – Edifis Spa.

 “In a new online world, experience is king and gastronomy will be the social glue that will hold retail spaces of the future together. The rise in online sales means that consumers are looking for leisure and culinary experiences from their shopping centre visits as this is something that is still impossible to do online. Well-configured and complementary dining and drinking provision can add real diversity and vitality to major city markets worldwide, and can often boost consumers’ shopping experience and dwell time, as well as giving consumers a reason to keep coming back. This is only set to rise.” Jonathan Doughty, Head of EMEA Foodservice Consulting, JLL Foodservice Consulting

Leisure & Shopping – Retail in the Wonderland 
Wednesday 16 November 14:15-15:30, Room 1

When it comes to shopping, the Millennials’ idea of material goods isn’t as important as experiences and relationships. In recent years, shopping centres have been rapidly re-positioning themselves to incorporate leisure activities that give a shopping centre status as a destination. 

Speakers: Christophe Chauvard, General Manager France, Switzerland & Africa, QubicaAMF; Roberto Folgori, Member of Board of Directors, DEDEM Automatica; Gaston Gaitan, Manager & Director, Theleisureway; Hussam Raouf, Managing Director, Mont Hill; Andy Reif, Executive Vice President, Consumer Products, Licensing and Global Experiences, National Geographic Partners; Reinhart Viane, Business Development Director, KCC Entertainment Design; Joshua Wexler, Chief Executive of Fun, iP2Entertainment

The priority is to generate retail sales through the creation of a fun atmosphere which celebrates a brand or a range of products. This creates a showcase which benefits the brands even if visitors do not shop but instead spend on the internet.” Roger Houben, CEO of iP2Entertainment

MAPIC 2016 press conference 
Wednesday 16 November 17:00-17:30, Specialty Leasing Lounge
followed by a drink 17:30-18:00 on the USA Pavilion

We are delighted to invite you to the MAPIC 2016 press conference in the presence of Nathalie Depetro, Director of the event, who will make an exclusive announcement.

United Kingdom – Good morning retail 
Thursday 17 November 9:00-10:00, Room 1

The business voice for the world’s largest retail destination including Bond Street, Oxford Street and Regent Street, will provide unrivalled insight into the latest trends and thinking in the market. 

Speakers:  Jeremy Collins, Property Director, John Lewis; Mary Portas, Chief Creative Officier, Portas; Duncan Grant, Strategy Director, The Entertainer; Jace Tyrell, Chief Executive, New West End Company; Justin Taylor, Head of EMEA Retail, Cushman & Wakefield.

Millennials – Welcome shopping kings! 
Thursday 17 November 17:30-18:30, Room 2

The Millennials represent a key demographic for retail sales and marketing programmes. It is estimated that the buying power of the Millennials will have an impact for six decades or more, hence their shopping habits will be a key subject at MAPIC 2016. Millennials are more volatile customers due to 24-hour connectivity and infinite choice via online channels, meaning that it is more difficult for brands to gain their loyalty. 

Speakers: Sébastien Bismuth, CEO, Undiz; Giovanni Dolci, Vice President, Theatre Development, IMAX Corporation; Renaud Montin, Chief Marketing Officier, Eram; Aaron Shields, EMEA Strategy Director, Fitch; Danny Young, Head Commercial, Bounce

Millennials represent the future, so it makes sense that they will be a key focus at MAPIC this year, as MAPIC is renowned for anticipating upcoming trends and pioneering the next steps in retail real estate. This year we have created a new 1,000 sqm Trends Hub, which will showcase thematic exhibitor spaces all linked to emerging retail trends – responding mainly to the demands of the new consumers that are the Millennials,Nathalie Depetro, Director of MAPIC 

Mapic Party
Thursday 17 November 23:00 – Salon des Ambassadeurs, Palais level 4
Open to all participants wearing their badge. 

Find out more about MAPIC 2016 in our pressroom.

About Reed MIDEM:
Founded in 1963, Reed MIDEM is an organiser of professional, international markets that are essential business platforms for key players in the sectors concerned. These sectors are MIPTV, MIPDOC, MIPCOM, MIP CANCUN and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia Summit, MIPIM UK, and MIPIM Japan for the real estate industry and MAPIC, MAPIC China Summit in Shanghai and MAPIC Italy in Milan for the retail real estate sector.

About Reed Exhibitions
Reed MIDEM is a division of Reed Exhibitions, the world’s leading event organiser, with over 500 events in 43 countries. In 2015 Reed brought together over seven million active professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organised by 41 fully-staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions and analytics for professional and business customers across industries. www.reedexpo.com